What I think about.
About building products, the Middle East market, AI in practice, and the shift from writing code to solving problems.
Why Most Business Software Fails in the Middle East
Enterprise software keeps failing in MENA. Not because the code is bad — because it wasn't built for how businesses here actually work. Here's why and what to do about it.
How I Decide Whether to Build or Fix
Every founder faces this question: do we rebuild from scratch or fix what we have? Here's the framework I use to make the call — and why getting it wrong is expensive.
WordPress E-Commerce in the Middle East: What Actually Works in 2026
Practical guide to building profitable WordPress e-commerce stores for the Middle East market. From WooCommerce optimization to Arabic-first UX — lessons from 20+ stores.
How AI Agents Actually Help Developers Ship Faster
A practical, no-hype guide to using AI agents in real development workflows. Real examples, real time savings, and where AI still falls short — from someone who ships with AI daily.
Building Arabic-First Products: It's Not Just Translation
Why localizing software for Arabic speakers requires fundamentally different design decisions. Practical lessons from building bilingual products for the MENA market.
From Developer to Product Builder: The Career Shift No One Teaches You
How I transitioned from writing code for clients to building products that solve real problems. The frameworks, mindset shifts, and hard lessons from 6 years in the trenches.
Why Most E-Commerce Stores Fail in Saudi Arabia (And How to Fix Yours)
Common reasons e-commerce stores fail in the Saudi market — from payment friction to SEO mistakes — with actionable fixes based on real experience building stores for KSA brands.