I turn chaos
into structured
systems.
Founder @ Sabbk. I build e-commerce & software systems for businesses across MENA — designed to scale without me.
Builder from Cairo.
Samir George. Technical Product Builder based in Cairo, Egypt. I've spent 5+ years shipping production systems for businesses across Egypt, Saudi Arabia, and the UAE.
My philosophy is simple: "Structured action." Learn through building, build with structure, compound over time. Every system I ship is designed to outlast the project.
Principles over
guesswork.
Refined from years of shipping production systems for real businesses across MENA.
Listen before you build
Understand the chaos before prescribing structure. I learn how things actually work — not how they should. Every system serves people first.
Structure the process
Map workflows, identify bottlenecks, design systems that fit the people using them. No theoretical frameworks — just what works for your operation.
Ship and compound
Ship fast, iterate faster. Every build includes a feedback loop. The first version is never the last, but it needs to work from day one.
What I build.
Every engagement starts with understanding your actual problem.
Product Build
From concept to shipped product. Custom platforms, marketplaces, tools built for MENA users. Arabic-first, mobile-first, designed to scale from day one.
Fix What's Broken
Audit your existing systems, find the bottlenecks, fix what's costing you time and money. No redesign — just targeted, surgical repairs.
Technical Partnership
Embedded technical support. I work with your team as your go-to builder. Someone who understands your business, not just your code.
E-Commerce Systems
20+ stores built across KSA, UAE, Egypt. WooCommerce, custom platforms, Arabic-first UX, regional payments integrated and tested in production.
Recent builds.
myHR
Full-stack HR & payroll platform for Egyptian businesses. Attendance, payroll, employee management — handling 200+ employees without a single complaint.
Sanadi سندي
Bilingual medication reminder platform. Arabic & English, designed for accessibility.
Akila أكيلة
Team food ordering Telegram Mini App. Built for office teams in Cairo.
What they say.
Samir rebuilt our entire e-commerce platform in 3 weeks. Arabic support was flawless from day one.
The HR system he built handles 200+ employees without a single complaint. That speaks for itself.
Professional, fast, and honest. He told us when an existing tool would work better than a custom build. That's rare.
Daily tech brief
Curated tech stories delivered every morning at 7 AM Cairo time. Built for builders, not doom-scrollers. Bilingual. No hype, no noise.
Let's build
something real.
Tell me about your project, your problem, or your idea. I'll give you an honest answer — whether that means building it, fixing it, or pointing you to something that already works.