I turn chaos
into structured
systems.
Founder @ Sabbk. I build e-commerce & software systems for businesses across MENA — designed to scale without me.
Builder from Cairo.
Samir George. Technical Product Builder based in Cairo, Egypt. I've spent 5+ years shipping production systems for businesses across Egypt, Saudi Arabia, and the UAE.
My philosophy is simple: "Structured action." Learn through building, build with structure, compound over time. Every system I ship is designed to outlast the project.
Businesses across MENA
From startups to enterprises — systems that scale
Principles over
guesswork.
Refined from years of shipping production systems for real businesses across MENA.
Listen before you build
Understand the chaos before prescribing structure. I learn how things actually work — not how they should. Every system serves people first.
Structure the process
Map workflows, identify bottlenecks, design systems that fit the people using them. No theoretical frameworks — just what works for your operation.
Ship and compound
Ship fast, iterate faster. Every build includes a feedback loop. The first version is never the last, but it needs to work from day one.
Built for the right people.
Not every project is a fit — and that's the point.
You're a fit if...
- ● You have a real business with real operations that need structuring
- ● You value direct communication over corporate layers
- ● You want Arabic-first, MENA-aware systems — not afterthoughts
- ● You're ready to move in weeks, not quarters
- ● You appreciate someone who says "use existing tool X" when it's better
Not a fit if...
- ● You need a $500 website from a template
- ● You want to manage a team of juniors — I write the code myself
- ● Arabic support is "nice to have" but not a priority
- ● You need 50 people in the kickoff meeting
- ● You're looking for the cheapest option, not the right one
From kick-off to launch.
Here's exactly what happens when we start working together.
Discovery
- Deep-dive call on your operations
- Audit existing systems & bottlenecks
- Define scope, success criteria, timeline
Design & Architecture
- System architecture & data models
- UI/UX wireframes (Arabic-first)
- Tech stack finalized with your team
Build & Iterate
- Weekly progress demos (not monthly)
- Core features shipped in priority order
- You test on staging throughout
Ship & Support
- Production deployment & migration
- Team training & full documentation
- 30 days free post-launch support
Timelines vary by scope. Audit & Fix engagements run 1–4 weeks. Product builds typically 4–12 weeks. You'll always know the timeline before we start.
What I build.
Every engagement starts with understanding your actual problem.
Product Build
From concept to shipped product. Custom platforms, marketplaces, tools built for MENA users. Arabic-first, mobile-first, designed to scale from day one.
Fix What's Broken
Audit your existing systems, find the bottlenecks, fix what's costing you time and money. No redesign — just targeted, surgical repairs.
Technical Partnership
Embedded technical support. I work with your team as your go-to builder. Someone who understands your business, not just your code.
E-Commerce Systems
20+ stores built across KSA, UAE, Egypt. WooCommerce, custom platforms, Arabic-first UX, regional payments integrated and tested in production.
Transparent pricing.
No hidden fees, no surprise invoices. Pick the engagement that fits your stage.
Audit & Fix
Targeted repairs for existing systems.
- Full codebase audit
- Prioritized fix list
- Performance bottleneck scan
- Security vulnerability check
- Surgical fixes shipped
- 14-day post-fix support
E-Commerce
Arabic-first stores built for MENA.
- WooCommerce / Salla / custom
- Arabic-first UX
- Regional payments (Tabby, Mada)
- Mobile-optimized checkout
- SEO foundation
- 30-day post-launch support
Product Build
Full custom platform, end to end.
- Discovery & requirements
- UX/UI design (Arabic-first)
- Full-stack development
- Testing & QA (mobile + desktop)
- Production deployment
- 30-day post-launch support
Partnership
Embedded technical support.
- Dedicated monthly hours
- Priority Telegram/Slack access
- Code reviews & architecture
- Feature development
- Quarterly health check
- Discounted project rates
All prices in USD. Project scope and final pricing agreed before kickoff. Egyptian clients eligible for local rates.
The MENA E-Commerce Readiness Checklist
42-point assessment to check if your e-commerce store is ready for the Saudi, UAE, and Egyptian markets. Covers payments, Arabic UX, mobile, logistics, and legal — based on 20+ real store launches.
- Regional payment gateways (Tabby, Tamara, Mada)
- Arabic-first UX & RTL implementation
- Mobile checkout optimization
- Logistics & last-mile delivery setup
No spam. Unsubscribe anytime. I send maybe 1 email per month.
E-Commerce
Readiness
by Samir George
Recent builds.
myHR
Full-stack HR & payroll platform for Egyptian businesses. Attendance, payroll, employee management — handling 200+ employees without a single complaint.
Sanadi سندي
Bilingual medication reminder platform. Arabic & English, designed for accessibility.
Akila أكيلة
Team food ordering Telegram Mini App. Built for office teams in Cairo.
What they say.
Real words from real clients across Egypt, Saudi Arabia, and the UAE.
Samir rebuilt our entire e-commerce platform in 3 weeks. Arabic support was flawless from day one.
The HR system he built handles 200+ employees without a single complaint. That speaks for itself.
Professional, fast, and honest. He told us when an existing tool would work better than a custom build. That's rare.
We had three devs try to fix our checkout. Samir found the issue in two days. Shipped the fix on day three.
What I appreciate most is the documentation. Every system he shipped came with clear docs my team could actually follow.
He speaks Arabic, English, and code fluently. That combination saved us weeks of back-and-forth with our offshore team.
Our store load time went from 6 seconds to under 2. Conversions jumped 40% the month after Samir shipped the optimization.
I hired Samir for a 2-week audit. He found issues our previous agency missed for 8 months. Worth every dirham.
Questions, answered.
The most common things people ask before working with me.
How quickly can you start?
Typically within 1–2 weeks of our first call. For urgent fixes (Audit & Fix), I can often start within 48 hours. I take on a maximum of 2–3 active projects at a time to ensure quality.
Do you work with clients outside MENA?
Yes. My focus is MENA because that's where my Arabic-first, culturally-aware approach adds the most value. But I've worked with teams in Europe and the US. As long as the timezone overlap works (Cairo = GMT+3), we're good.
What's your tech stack?
For custom builds: Laravel + Vue 3, Astro for marketing sites, PostgreSQL/MySQL. For e-commerce: WooCommerce, Salla, custom Shopify apps. For automation: n8n, OpenClaw, custom AI agents. I choose the stack based on your team's ability to maintain it — not what's trendy.
Do you offer ongoing support after launch?
Every build includes 30 days of post-launch support for free. After that, you can continue on a Technical Partnership plan (from $1,500/mo) or handle maintenance yourself — I document everything so your team isn't dependent on me.
Can you fix a site someone else built?
Absolutely — that's the Audit & Fix service. I'll do a full code review, find the bottlenecks, and give you a prioritized fix list. You decide what gets fixed and in what order. No redesign pressure, just surgical repairs.
What makes you different from an agency?
You work directly with me — not an account manager who relays messages to a junior dev. I write the code, I make the architecture decisions, I handle the deployment. One person who understands your business end-to-end. Faster decisions, higher quality, no communication overhead.
Still have questions?
Ask me directly →Daily tech brief
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Let's build
something real.
Tell me about your project, your problem, or your idea. I'll give you an honest answer — whether that means building it, fixing it, or pointing you to something that already works.